First X-CITE trailer released

The first X-CITE trailer is now live. It offers an early look at the immersive environment we created in Unreal Engine, where large-scale spatial data, real-time rendering, and interactive storytelling come together.

View Trailer

Quick facts

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X-CITE Rotterdam project has released its first trailer
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The environment was created in Unreal Engine
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The scene combines 3D Tiles with real-time immersive rendering

Building the environment in Unreal Engine

For this first trailer, we focused on building a believable digital environment that could support both visual impact and technical experimentation. Unreal Engine gave us the flexibility to combine cinematic lighting, camera work, materials, and interactive scene logic in one production pipeline.

A key part of the setup is the use of 3D Tiles. This allowed us to stream and work with detailed geospatial content without treating the entire environment as one heavy static asset. By bringing tiled spatial data into Unreal, we could keep the scene scalable while preserving the level of detail needed for an immersive trailer.

The result is a first preview of the X-CITE world: a real-time environment that can be explored, filmed, and expanded as the project grows. The trailer is not just a visual teaser, but also a milestone in the technical workflow behind the experience.

A foundation for the next phase

This release marks the first public step for X-CITE. From here, the environment can continue to evolve with richer interaction, improved data layers, and new ways to experience the project in real time.

In the next phase, we want the environment to become more than a place to look at. Users will be able to actively contribute to the digital space by dropping in their own 3D objects, creating visual interventions, and expressing ideas through digital art. This opens the door for citizens, students, artists, designers, and other participants to shape the environment together instead of only consuming a finished experience.

The platform can also become a shared feedback space. People will be able to react to each other’s 3D models and artworks, exchange perspectives, and discuss what works visually, technically, or conceptually. In that way, X-CITE becomes a living environment where creative input, community feedback, and immersive technology come together.